Email marketing training typically covers various aspects of designing, implementing, and optimizing effective email marketing campaigns. Here are some common topics that are often included in email marketing training programs:

1. Introduction to Email Marketing: Understanding the basics of email marketing, its benefits, and its role in the overall marketing strategy.
2. Building an Email List: Strategies for building and growing an engaged email subscriber list, including techniques such as opt-in forms, lead magnets, and list segmentation.
3. Email Design and Copywriting: Best practices for designing visually appealing and mobile-responsive email templates, as well as crafting compelling subject lines and persuasive email copy.
4. Email Deliverability: Understanding the factors that affect email deliverability, such as sender reputation, authentication protocols, and avoiding spam filters.
5. Email Automation: Utilizing automation tools to set up triggered emails, drip campaigns, and personalized email sequences based on user behavior and segmentation.
6. A/B Testing and Analytics: Learning how to conduct A/B tests to optimize email campaigns, analyze key metrics like open rates, click-through rates, and conversion rates, and use data to make informed decisions.
7. Personalization and Segmentation: Using customer data to personalize email content and segmenting your audience based on demographics, behaviors, and preferences for targeted messaging.
8. Email Marketing Tools: Exploring popular email marketing platforms and tools, such as Mailchimp, Constant Contact, and Sendinblue, and learning their features and functionalities

Training programs can vary in duration, format, and depth of coverage. Some training may be offered as in-person workshops, while others may be delivered through online courses, webinars, or self-paced modules